{"title":"New Arrivals","description":"","products":[{"product_id":"classics-moonphase-fc-335mc4p6","title":"Classics Moonphase FC-335MC4P6","description":"\u003cp\u003eThrough this unique family name, Frederique Constant has not only breathed new life into classic watchmaking but given concrete expression to its founding mission: to make luxury timepieces accessible to as many people as possible. This iconic collection is affirming its timeless charm with a more modern, stronger, more contemporary design.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"Frederique Constant","offers":[{"title":"Default Title","offer_id":45302174285962,"sku":"FC-335MC4P6","price":2605.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/front_FC-335MC4P6_Web_2d899281-a7ca-4744-941e-c4edace337b9.png?v=1756899898"},{"product_id":"lebois-co®-heritage-chronograph-324-406","title":"Heritage Chronograph 324.406","description":"\u003cp\u003eOur latest Heritage Chronograph draws inspiration from our history with gilt dials. In 2018, a vintage Lebois \u0026amp; Co chronograph at a Monaco auction caught our attention. Featuring Breguet numerals on a white dial, we explored various renditions to match our design principles. 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Modest at first glance, this watch will reveal its sophistication when given a closer look.\u003c\/p\u003e","brand":"Lebois \u0026 Co®","offers":[{"title":"Default Title","offer_id":46028007800970,"sku":"324.442","price":3645.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/25-1-18-Productfotos-4-3Artboard-1-copy.jpg?v=1767791885"},{"product_id":"airain®-type-21-4-2-3-4-3-8","title":"Airain Type 21 Watch 423.438","description":"\u003cp\u003eThe Airain Type 21 is inspired by a 1960s vintage model first found at a Sotheby's auction, which honored the French Ministry of Defence's 1956 request to upgrade the Type 20 for increased durability and easier maintenance. 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Silver dial with triangle pattern, applied silver indexes filled with white luminous treatment, silver color hour and minute hands, black outer ring with white chronograph seconds graduation. Silver color chronograph second hand with red triangle, black chronograph 30 minute counter at 3 o'clock, black chronograph 12 hours counter at 6 o'clock and a black 60 seconds counter at 9 o'clock all with silver hand and white graduation. Date window between 4 and 5 o'clock. 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Set on a stainless steel bracelet with folding buckle and push buttons.\u003c\/p\u003e","brand":"Alpina","offers":[{"title":"Default Title","offer_id":46182212370570,"sku":"AL-220TB2AE6B","price":1395.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/Extreme_Quartz_8332ee46-9114-4481-a09c-c0147630e222.jpg?v=1756901574"},{"product_id":"alpina-extreme-skeleton-automatic-watch-al-520gskt3ae6b","title":"Extreme Skeleton Automatic Watch AL-520GSKT3AE6B","description":"\u003cp\u003eTaking the most unexpected turn imaginable, the Alpiner Extreme is back with an all-new face: a dial-less model revealing the Swiss Made mechanics within. The brushed and polished steel case of the Alpiner Extreme Skeleton Automatic is a 39 x 40.5mm rugged sport watch featuring the unique AL-520 Skeleton caliber. 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A threaded solid case back with an engraved Heritage pattern, and delivered on a beige Alcantara strap with tone-on-tone stitching and pin buckle.\u003c\/p\u003e","brand":"Alpina","offers":[{"title":"Default Title","offer_id":46182214434954,"sku":"AL-480S2H6","price":1995.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/Heritage_Automatic_df27c8e1-8c35-4b6d-80cc-04664b3b94d7.jpg?v=1756901558"},{"product_id":"alpina-heritage-automatic-watch-al-480b2h6","title":"Heritage Automatic Watch AL-480B2H6","description":"\u003cp\u003eAlpina presents the re-release of the historic 1965 Tropic-Proof design that embodies the adventurer's watch. At that time, transatlantic flight was becoming more routine to many, and watches needed to withstand international climate differences, which included the extreme moisture of the tropics. With an ultra-robust case and a design focusing on readability, it paved the way for the Alpina watches of today. A brushed and polished stainless steel 3-part, 34mm case with a gloss finish black dial, silver tone indexes, minute track with beige Luminova dots, hand-polished silver tone hour, minute and seconds hands also filled with beige Luminova. A threaded solid case back with an engraved Heritage pattern, and delivered on a beige Alcantara strap with tone-on-tone stitching and pin buckle.\u003c\/p\u003e","brand":"Alpina","offers":[{"title":"Default Title","offer_id":46182214664330,"sku":"AL-480B2H6","price":1995.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/Heritage_Automatic_888fc7e8-35c6-415c-8343-cef135848358.jpg?v=1756901557"},{"product_id":"tissot-carson-premium-lady-t122-210-11-033-00","title":"Carson Premium Lady T122.210.11.033.00","description":"\u003cp\u003eThe Tissot Carson is a timeless piece, which will suit any time and place.\u003c\/p\u003e","brand":"Tissot","offers":[{"title":"Default Title","offer_id":46187208016010,"sku":"T122.210.11.033.00","price":450.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/T122-210-11-033-00_shadow.png?v=1757005583"},{"product_id":"tissot-chemin-des-tourelles-powermatic-80-42-mm-t139-407-11-068-00","title":"Chemin Des Tourelles Powermatic 80 42 mm T139.407.11.068.00","description":"\u003cp\u003eClose your eyes and think of a pure Swiss watch and you’ll see the Chemin des Tourelles. 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