{"title":"Rolex","description":"\u003cp\u003eRolex is more than just a brand. It represents Swiss luxury and was founded in 1905 by Hans Wilhelm and Alfred Davis. Since 1920, based in Geneva, Rolex has produced some of the most popular watches, such as the Submariner, Daytona, and GMT-Master. Inventions such as the Oyster waterproof case and the Perpetual rotor have enabled Rolex to integrate beauty, environmental friendliness, and global positioning since it produces more than 1 million watches every year, and therefore, it is the most prosperous luxury brand.\u003c\/p\u003e","products":[{"product_id":"rolex-oyster-perpetual-datejust-36-in-oystersteel-and-white-gold-features-a-mint-green-dial-and-a-jubilee-bracelet-126234-green","title":"Oyster Perpetual Datejust 36 in Oystersteel and white gold features a mint green dial and a Jubilee bracelet. 126234-Green","description":"\u003cp\u003eGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\nThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619450806410,"sku":"126234-Green","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126234-0051.png?v=1735912130"},{"product_id":"rolex-oyster-perpetual-datejust-36-in-oystersteel-and-everose-gold-features-a-chocolate-dial-and-an-oyster-bracelet-126281rbr-choclate","title":"Oyster Perpetual Datejust 36 in Oystersteel and Everose gold features a chocolate dial and an Oyster bracelet 126281RBR-Choclate","description":"\u003cp\u003eGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\nThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619450904714,"sku":"126281RBR-Choclate","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126281rbr-0032.png?v=1735912129"},{"product_id":"rolex-oyster-perpetual-datejust-36-in-oystersteel-and-everose-gold-features-a-chocolate-dial-and-an-oyster-bracelet-126231-chocolate","title":"Oyster Perpetual Datejust 36 in Oystersteel and Everose gold features a chocolate dial and an Oyster bracelet 126231-Chocolate","description":"\u003cp\u003eThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 36.\nThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619451003018,"sku":"126231-Chocolate","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126231-0044.png?v=1735912128"},{"product_id":"rolex-oyster-perpetual-datejust-36-in-oystersteel-and-everose-gold-features-a-chocolate-dial-and-a-jubilee-bracelet-126201-chocolate","title":"Oyster Perpetual Datejust 36 in Oystersteel and Everose gold features a chocolate dial and a Jubilee bracelet 126201-Chocolate","description":"\u003cp\u003eThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nThe design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology.\nAnd, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619451035786,"sku":"126201-Chocolate","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126201-0043.png?v=1735912127"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-18-ct-yellow-gold-features-an-olive-green-floral-motif-diamond-set-dial-and-a-president-bracelet-278288rbr-green","title":"Oyster Perpetual Datejust 31 in 18 ct yellow gold features an olive-green floral-motif, diamond-set dial and a President bracelet 278288RBR-Green","description":"\u003cp\u003eThe floral-motif dials combine three different finishes – sunray, matt and grained.\nHigh-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619451134090,"sku":"278288RBR-Green","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278288rbr-0038.png?v=1735912127"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-features-a-pink-dial-and-a-jubilee-bracelet-278240-pink","title":"Oyster Perpetual Datejust 31 in Oystersteel features a pink dial and a Jubilee bracelet 278240-Pink","description":"\u003cp\u003eThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nRolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential.\nOystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619451166858,"sku":"278240-Pink","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278240-0014.png?v=1735912126"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-white-gold-features-an-azzurro-blue-floral-motif-diamond-set-dial-and-an-oyster-bracelet-278274-blue","title":"Oyster Perpetual Datejust 31 in Oystersteel and white gold features an azzurro-blue floral-motif, diamond-set dial and an Oyster bracelet 278274-Blue","description":"\u003cp\u003eThe floral-motif dials combine three different finishes – sunray, matt and grained.\nHigh-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619451265162,"sku":"278274-Blue","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278274-0035.png?v=1735912125"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-everose-gold-features-a-silver-floral-motif-diamond-set-dial-and-a-jubilee-bracelet-278381rbr-silver","title":"Oyster Perpetual Datejust 31 in Oystersteel and Everose gold features a silver floral-motif, diamond-set dial and a Jubilee bracelet 278381RBR-Silver","description":"\u003cp\u003eThe floral-motif dials combine three different finishes – sunray, matt and grained.\nHigh-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619451396234,"sku":"278381RBR-Silver","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278381rbr-0032.png?v=1735912124"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-white-gold-features-a-dark-grey-diamond-set-dial-and-an-oyster-bracelet-278344rbr-grey","title":"Oyster Perpetual Datejust 31 in Oystersteel and white gold features a dark grey, diamond-set dial and an Oyster bracelet 278344RBR-Grey","description":"\u003cp\u003eThis dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619451527306,"sku":"278344RBR-Grey","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278344rbr-0029.png?v=1735912123"},{"product_id":"rolex-oyster-perpetual-datejust-36-in-oystersteel-features-a-bright-blue-dial-and-a-jubilee-bracelet-126200-blue","title":"Oyster Perpetual Datejust 36 in Oystersteel features a bright blue dial and a Jubilee bracelet 126200-Blue","description":"\u003cp\u003eThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nRolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential.\nOystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619451560074,"sku":"126200-Blue","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126200-0005.png?v=1735912122"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-18-ct-yellow-gold-features-an-olive-green-diamond-set-dial-and-a-president-bracelet-278278-green","title":"Oyster Perpetual Datejust 31 in 18 ct yellow gold features an olive-green, diamond-set dial and a President bracelet 278278-Green","description":"\u003cp\u003eThis dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look\nThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619451658378,"sku":"278278-Green","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278278-0030.png?v=1735912121"},{"product_id":"rolex-oyster-perpetual-datejust-36-in-oystersteel-and-white-gold-features-a-white-mother-of-pearl-diamond-set-dial-and-a-jubilee-bracelet-126284rbr","title":"Oyster Perpetual Datejust 36 in Oystersteel and white gold features a white mother-of-pearl, diamond-set dial and a Jubilee bracelet 126284RBR","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted.\nAt Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619451723914,"sku":"126284RBR","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126284rbr-0011.png?v=1735912121"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-features-a-silver-dial-and-an-oyster-bracelet-278240-silver","title":"Oyster Perpetual Datejust 31 in Oystersteel features a silver dial and an Oyster bracelet 278240-Silver","description":"\u003cp\u003eThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final lookRolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential.\nOystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619451822218,"sku":"278240-Silver","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278240-0005.png?v=1735912120"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-white-gold-features-a-white-mother-of-pearl-diamond-set-dial-and-a-jubilee-bracelet-278384rbr-mother-of-pearl","title":"Oyster Perpetual Datejust 31 in Oystersteel and white gold features a white mother-of-pearl, diamond-set dial and a Jubilee bracelet 278384RBR-Mother of Pearl","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted.\nAt Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619452575882,"sku":"278384RBR-Mother of Pearl","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278384rbr-0008.png?v=1735912118"},{"product_id":"rolex-oyster-perpetual-datejust-36-in-oystersteel-features-an-olive-green-palm-motif-dial-and-an-oyster-bracelet-126200-green","title":"Oyster Perpetual Datejust 36 in Oystersteel features an olive-green, palm-motif dial and an Oyster bracelet 126200-Green","description":"\u003cp\u003eRolex has the necessary know-how and equipment to regularly create new looks for the dials of its watches.\nThe brand’s designers took the traditional sunray finish – a characteristic feature of Rolex dials – as the backdrop onto which a motif is engraved with a femtosecond laser, which uses ultrashort electromagnetic pulses to finely mark the surface. Inspired by lush vegetation, the ‘palm’ motif depicts palm branches whose overlapping fronds create effects of light and shade.\nRolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential.\nOystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619452641418,"sku":"126200-Green","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126200-0020.png?v=1735912117"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-yellow-gold-features-a-silver-diamond-set-dial-and-an-oyster-bracelet-278273-silver","title":"Oyster Perpetual Datejust 31 in Oystersteel and yellow gold features a silver, diamond-set dial and an Oyster bracelet 278273-Silver","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619452805258,"sku":"278273-Silver","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278273-0019.png?v=1735912116"},{"product_id":"rolex-oyster-perpetual-datejust-36-in-oystersteel-and-everose-gold-features-a-white-mother-of-pearl-diamond-set-dial-and-a-jubilee-bracelet-126281rbr-mother-of-pearl","title":"Oyster Perpetual Datejust 36 in Oystersteel and Everose gold features a white mother-of-pearl, diamond-set dial and a Jubilee bracelet 126281RBR-Mother of Pearl","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted.\nAt Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619452903562,"sku":"126281RBR-Mother of Pearl","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126281rbr-0009.png?v=1735912115"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-18-ct-white-gold-features-an-aubergine-diamond-set-dial-and-a-president-bracelet-278289rbr-aubergine","title":"Oyster Perpetual Datejust 31 in 18 ct white gold features an aubergine, diamond-set dial and a President bracelet 278289RBR-Aubergine","description":"\u003cp\u003eThis dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619453067402,"sku":"278289RBR-Aubergine","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278289rbr-0019.png?v=1735912115"},{"product_id":"rolex-oyster-perpetual-datejust-36-in-oystersteel-and-white-gold-features-a-slate-dial-and-an-oyster-bracelet-126234-slate","title":"Oyster Perpetual Datejust 36 in Oystersteel and white gold features a slate dial and an Oyster bracelet 126234-Slate","description":"\u003cp\u003eThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 36.\nThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619453100170,"sku":"126234-Slate","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126234-0046.png?v=1735912114"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-yellow-gold-features-a-white-dial-and-a-jubilee-bracelet-278243-white","title":"Oyster Perpetual Datejust 31 in Oystersteel and yellow gold features a white dial and a Jubilee bracelet 278243-White","description":"\u003cp\u003eLacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate.\nA colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.\nGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties.\nA true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619453165706,"sku":"278243-White","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278243-0002.png?v=1735912113"},{"product_id":"rolex-oyster-perpetual-datejust-36-in-oystersteel-and-yellow-gold-features-a-white-dial-and-an-oyster-bracelet-126203-white","title":"Oyster Perpetual Datejust 36 in Oystersteel and yellow gold features a white dial and an Oyster bracelet 126203-White","description":"\u003cp\u003eLacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate.\nA colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.\nGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties.\nA true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619453198474,"sku":"126203-White","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126203-0030.png?v=1735912112"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-white-gold-features-a-mint-green-dial-and-a-jubilee-bracelet-278274-green","title":"Oyster Perpetual Datejust 31 in Oystersteel and white gold features a mint green dial and a Jubilee bracelet 278274-Green","description":"\u003cp\u003eThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\nThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619453329546,"sku":"278274-Green","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278274-0018.png?v=1735912110"},{"product_id":"rolex-oyster-perpetual-datejust-41-in-oystersteel-features-a-white-dial-and-an-oyster-bracelet-126300-white","title":"Oyster Perpetual Datejust 41 in Oystersteel features a white dial and an Oyster bracelet 126300-White","description":"\u003cp\u003eLacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate.\nA colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.\nRolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential.\nOystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619453591690,"sku":"126300-White","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126300-0005.png?v=1735912108"},{"product_id":"rolex-oyster-perpetual-datejust-41-in-oystersteel-and-yellow-gold-features-a-silver-dial-and-an-oyster-bracelet-126303-silver","title":"Oyster Perpetual Datejust 41 in Oystersteel and yellow gold features a silver dial and an Oyster bracelet 126303-Silver","description":"\u003cp\u003eThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties.\nA true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619453755530,"sku":"126303-Silver","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126303-0001.png?v=1735912106"},{"product_id":"rolex-oyster-perpetual-datejust-41-in-oystersteel-and-everose-gold-features-a-chocolate-dial-and-an-oyster-bracelet-126331-chocolate","title":"Oyster Perpetual Datejust 41 in Oystersteel and Everose gold features a chocolate dial and an Oyster bracelet 126331-Chocolate","description":"\u003cp\u003eThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 41.\nThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619453788298,"sku":"126331-Chocolate","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m126331-0001.png?v=1735912105"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-features-a-bright-blue-dial-and-a-jubilee-bracelet-278240-blue","title":"Oyster Perpetual Datejust 31 in Oystersteel features a bright blue dial and a Jubilee bracelet 278240-Blue","description":"\u003cp\u003eThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nRolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential.\nOystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619453821066,"sku":"278240-Blue","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278240-0018.png?v=1735912104"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-yellow-gold-features-an-olive-green-diamond-set-dial-and-a-jubilee-bracelet-278343rbr-green","title":"Oyster Perpetual Datejust 31 in Oystersteel and yellow gold features an olive-green, diamond-set dial and a Jubilee bracelet 278343RBR-Green","description":"\u003cp\u003eThis dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619453919370,"sku":"278343RBR-Green","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278343rbr-0016.png?v=1735912103"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-everose-gold-features-a-slate-dial-and-a-jubilee-bracelet-278241-slate","title":"Oyster Perpetual Datejust 31 in Oystersteel and Everose gold features a slate dial and a Jubilee bracelet 278241-Slate","description":"\u003cp\u003eThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties.\nA true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619453952138,"sku":"278241-Slate","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278241-0018.png?v=1735912102"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-yellow-gold-features-a-champagne-colour-diamond-set-dial-and-an-oyster-bracelet-278383rbr-champagne","title":"Oyster Perpetual Datejust 31 in Oystersteel and yellow gold features a champagne colour, diamond-set dial and an Oyster bracelet 278383RBR-Champagne","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619454148746,"sku":"278383RBR-Champagne","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278383rbr-0025.png?v=1735912101"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-white-gold-features-a-pink-dial-and-an-oyster-bracelet-278344rbr-pink","title":"Oyster Perpetual Datejust 31 in Oystersteel and white gold features a pink dial and an Oyster bracelet 278344RBR-Pink","description":"\u003cp\u003eThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619454214282,"sku":"278344RBR-Pink","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278344rbr-0021.png?v=1735912100"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-everose-gold-features-a-white-dial-and-a-jubilee-bracelet-278271-white","title":"Oyster Perpetual Datejust 31 in Oystersteel and Everose gold features a white dial and a Jubilee bracelet 278271-White","description":"\u003cp\u003eThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\nLacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate.\nA colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619454312586,"sku":"278271-White","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278271-0002.png?v=1735912099"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-everose-gold-features-a-chocolate-diamond-set-dial-and-an-oyster-bracelet-278341rbr-chocolate","title":"Oyster Perpetual Datejust 31 in Oystersteel and Everose gold features a chocolate, diamond-set dial and an Oyster bracelet 278341RBR-Chocolate","description":"\u003cp\u003eThis dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619454345354,"sku":"278341RBR-Chocolate","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278341rbr-0003.png?v=1735912098"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-18-ct-yellow-gold-features-a-dark-grey-diamond-set-dial-and-a-president-bracelet-278278-grey","title":"Oyster Perpetual Datejust 31 in 18 ct yellow gold features a dark grey, diamond-set dial and a President bracelet 278278-Grey","description":"\u003cp\u003eThis dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619454378122,"sku":"278278-Grey","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278278-0032.png?v=1735912098"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-18-ct-everose-gold-features-a-white-mother-of-pearl-diamond-set-dial-and-a-president-bracelet-278285rbr-mother-of-pearl","title":"Oyster Perpetual Datejust 31 in 18 ct Everose gold features a white mother-of-pearl, diamond-set dial and a President bracelet 278285RBR-Mother of Pearl","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted.\nAt Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619454443658,"sku":"278285RBR-Mother of Pearl","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278285rbr-0005.png?v=1735912097"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-everose-gold-features-a-rose-colour-diamond-set-dial-and-an-oyster-bracelet-278381rbr-rose-gold","title":"Oyster Perpetual Datejust 31 in Oystersteel and Everose gold features a rosé colour, diamond-set dial and an Oyster bracelet 278381RBR-Rose Gold","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619454476426,"sku":"278381RBR-Rose Gold","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278381rbr-0023.png?v=1735912096"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-18-ct-yellow-gold-features-a-white-mother-of-pearl-diamond-set-dial-and-a-president-bracelet-278288rbr-mother-of-pearl","title":"Oyster Perpetual Datejust 31 in 18 ct yellow gold features a white mother-of-pearl, diamond-set dial and a President bracelet 278288RBR-Mother of Pearl","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted.\nAt Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.earer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619455033482,"sku":"278288RBR-Mother of Pearl","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278288rbr-0006.png?v=1735912096"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-18-ct-everose-gold-features-an-aubergine-diamond-set-dial-and-a-president-bracelet-278275-aubergine","title":"Oyster Perpetual Datejust 31 in 18 ct Everose gold features an aubergine, diamond-set dial and a President bracelet 278275- Aubergine","description":"\u003cp\u003eThis dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619455131786,"sku":"278275- Aubergine","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278275-0029.png?v=1735912095"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-everose-gold-features-a-silver-diamond-set-dial-and-a-jubilee-bracelet-278271-silver","title":"Oyster Perpetual Datejust 31 in Oystersteel and Everose gold features a silver, diamond-set dial and a Jubilee bracelet 278271-Silver","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619455164554,"sku":"278271-Silver","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278271-0016.png?v=1735912094"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-yellow-gold-features-a-champagne-colour-dial-and-an-oyster-bracelet-278243-champagne","title":"Oyster Perpetual Datejust 31 in Oystersteel and yellow gold features a champagne-colour dial and an Oyster bracelet 278243-Champagne","description":"\u003cp\u003eThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties.\nA true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619455262858,"sku":"278243-Champagne","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278243-0013.png?v=1735912093"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-yellow-gold-features-a-silver-diamond-set-dial-and-an-oyster-bracelet-278343rbr-silver","title":"Oyster Perpetual Datejust 31 in Oystersteel and yellow gold features a silver, diamond-set dial and an Oyster bracelet 278343RBR-Silver","description":"\u003cp\u003eThis dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619455295626,"sku":"278343RBR-Silver","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278343rbr-0003.png?v=1735912093"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-white-gold-features-a-white-dial-and-an-oyster-bracelet-278274-white","title":"Oyster Perpetual Datejust 31 in Oystersteel and white gold features a white dial and an Oyster bracelet 278274-White","description":"\u003cp\u003eThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\nLacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate.\nA colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619455426698,"sku":"278274-White","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278274-0009.png?v=1735912092"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-everose-gold-features-a-rose-colour-dial-and-an-oyster-bracelet-278241-rose-gold","title":"Oyster Perpetual Datejust 31 in Oystersteel and Everose gold features a rosé-colour dial and an Oyster bracelet 278241-Rose Gold","description":"\u003cp\u003eThe sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties.\nA true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619455557770,"sku":"278241-Rose Gold","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278241-0009.png?v=1735912091"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-white-gold-features-a-bright-black-dial-and-a-jubilee-bracelet-278344rbr-black","title":"Oyster Perpetual Datejust 31 in Oystersteel and white gold features a bright black dial and a Jubilee bracelet 278344RBR-Black","description":"\u003cp\u003eLacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate.\nA colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619455590538,"sku":"278344RBR-Black","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278344rbr-0002.png?v=1735912090"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-white-gold-features-an-aubergine-diamond-set-dial-and-an-oyster-bracelet-278384rbr-aubergine","title":"Oyster Perpetual Datejust 31 in Oystersteel and white gold features an aubergine, diamond-set dial and an Oyster bracelet 278384RBR-Aubergine","description":"\u003cp\u003eThis dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619455623306,"sku":"278384RBR-Aubergine","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278384rbr-0029.png?v=1735912090"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-white-gold-features-a-dark-grey-diamond-set-dial-and-a-jubilee-bracelet-278384rbr-grey","title":"Oyster Perpetual Datejust 31 in Oystersteel and white gold features a dark grey, diamond-set dial and a Jubilee bracelet 278384RBR-Grey","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619455721610,"sku":"278384RBR-Grey","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278384rbr-0010.png?v=1735912089"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-white-gold-features-a-silver-diamond-set-dial-and-a-jubilee-bracelet-278274-silver","title":"Oyster Perpetual Datejust 31 in Oystersteel and white gold features a silver, diamond-set dial and a Jubilee bracelet 278274-Silver","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619455787146,"sku":"278274-Silver","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278274-0030.png?v=1735912088"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-everose-gold-features-an-aubergine-diamond-set-dial-and-a-jubilee-bracelet-278341rbr-aubergine","title":"Oyster Perpetual Datejust 31 in Oystersteel and Everose gold features an aubergine, diamond-set dial and a Jubilee bracelet 278341RBR-Aubergine","description":"\u003cp\u003eThis dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619455819914,"sku":"278341RBR-Aubergine","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278341rbr-0020.png?v=1735912087"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-everose-gold-features-a-chocolate-diamond-set-dial-and-a-jubilee-bracelet-278271-chocolate","title":"Oyster Perpetual Datejust 31 in Oystersteel and Everose gold features a chocolate, diamond-set dial and a Jubilee bracelet 278271-Chocolate","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial.\nLight is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.\nThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619456147594,"sku":"278271-Chocolate","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278271-0028.png?v=1735912087"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-oystersteel-and-yellow-gold-features-a-white-mother-of-pearl-diamond-set-dial-and-a-jubilee-bracelet-278383rbr-mother-of-pearl","title":"Oyster Perpetual Datejust 31 in Oystersteel and yellow gold features a white mother-of-pearl, diamond-set dial and a Jubilee bracelet 278383RBR-Mother of Pearl","description":"\u003cp\u003eThis dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted.\nAt Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.\nGem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting.\nBesides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619456180362,"sku":"278383RBR-Mother of Pearl","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278383rbr-0028.png?v=1735912086"},{"product_id":"rolex-oyster-perpetual-datejust-31-in-18-ct-yellow-gold-features-a-white-dial-and-a-president-bracelet-278278-white","title":"Oyster Perpetual Datejust 31 in 18 ct yellow gold features a white dial and a President bracelet 278278-White","description":"\u003cp\u003eLacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate.\nA colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.\nThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.\nIt was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45619456213130,"sku":"278278-White","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/9294\/4010\/files\/m278278-0020.png?v=1735912085"}],"url":"https:\/\/thewatchconnection.com\/collections\/rolex-new.oembed?page=7","provider":"Watch Connections Site","version":"1.0","type":"link"}