Rolex is more than just a brand. It represents Swiss luxury and was founded in 1905 by Hans Wilhelm and Alfred Davis. Since 1920, based in Geneva, Rolex has produced some of the most popular watches, such as the Submariner, Daytona, and GMT-Master. Inventions such as the Oyster waterproof case and the Perpetual rotor have enabled Rolex to integrate beauty, environmental friendliness, and global positioning since it produces more than 1 million watches every year, and therefore, it is the most prosperous luxury brand.