Tissot is a Swiss luxury watch brand founded in 1853 in Le Locle, the city of artisans, and incorporates centuries-old craft associated with the finest grades of technology. As a Swatch Group subsidiary, Tissot manufactures quality watches at a low price range, both sporty and conventional T-Touch, with touch-sensitive controls and traditional ones. Not caring much about accuracy, environmental issues, and styles, Tissot targets a massive clientele who prefer to do at a low price what is considered to be Swiss perfection.