Under $500

What is life without the cherry on top? Make the most of your day with a BABY-G in subtle cherry red accents. With its charmingly compact round form and face protectors, the BG169 gets playful — press the light button to see a cherry...

What is life without the cherry on top? Make the most of your day with a BABY-G in subtle cherry red accents. With its charmingly compact round form and face protectors, the BG169 gets playful — press the light button to see a cherry...

G-STEEL daring meets sophisticated gleam in monochromatic silver color scheme.The monochrome aesthetic pairs a metal bezel colored silver with a newly developed tough silicone band in the same color. The surface of the band is protected with a urethane sheet finished with vapor deposition...

Water washes over your toes as the sunset glow casts lavender light amidst the light blue sky. The picturesque moment fades with the wilting of the sun, but the memory of that lavender sky remains forever. The G-SHOCK GMAP2100SG-2A watch steps from that sunset...

From G-SHOCK, the toughness watches that are ever evolving in an endless pursuit of strength, this downsized version of the popular GA2100 model has a simple, thin design that eliminates waste while maintaining a tough structure. The base GA2100 model is a thinner G-SHOCK...

New hand movement function for easy viewingThese new analog-digital models feature a new hand movement functiondesigned to make digital information easier to view. A simple operation moves the analog hands so they do not block the digital readouts letting you read their information without...

This watch is inspired by one of the ocean’s toughest sea creatures that travels thousands of miles across the Atlantic and Pacific Ocean, the Leatherback Sea Turtle. Just like its namesake this timepiece is tough and durable featuring a 44mm CARBONOX™ case and uni-directional...

This Atacama Field 1961 watch is inspired by its namesake, the Atacama Desert. The full blackout design with textured finish dials evokes the terrain and rugged landscape of the desert. The timepiece presents a large dial that displays the 12- & 24-hour clock, along...

Joining the intrinsically feminine Victoria collection, the Miss Victoria Emerald Green is inspired by the effervescent spirit of youth and exudes a distinguished grace for a modern young lady. The natural beauty of the mother-of-pearl dial, complimented by scintillating diamonds set in an 18kt...

Drawing inspiration from the Backes & Strauss’ 19th century jewellery archives, the Lady Victoria timepieces are elegantly slender in their form and pioneering in their design as is showcased by the secret clasp. Set with 590 Ideal Cut diamonds, this delicate timepiece joins the...

Drawing inspiration from the Backes & Strauss’ 19th century jewellery archives, the Lady Victoria timepieces are elegantly slender in their form and pioneering in their design as is showcased by the secret clasp. Set with 590 Ideal Cut diamonds, this delicate timepiece joins the...

Drawn from the Backes & Strauss archives, a 19th century brooch with two linked hearts was the starting point for today’s Backes & Strauss sumptuous Princess Victoria diamond watch. The Princess Victoria Emerald Green infuses the timeless Victoria design with a zesty touch. This...

As a stunning ladies watch, The Princess Victoria Red Rose builds on the elegant interlocking Hearts design from the Backes & Strauss 19th & 20th century archives, without jeopardizing the playful charm of the classic Victoria collection. Each of the interlocking hearts are marked...

The Victoria Jonquil is inspired by the British flower, famed for its striking yellow colour and Springtime bloom. This stunning interlocking heart timepiece is crafted in 18kt white gold and hand set with 212 fancy canary yellow diamonds surrounding an elegant mother-of-pearl dial.

The Victoria Rose is inspired by the inimitable British flower of romance. This stunning interlocking heart timepiece is crafted in 18kt rose gold and hand-set with 212 pink Ideal Cut diamonds surrounding an elegant mother-of-pearl dial.

The Victoria Brilliant joins the delightfully feminine Victoria collection, giving the successful collection a new lease of life. Subtly reinterpreting the floral motif, the Victoria Brilliant features 228 exquisite Ideal Cut diamonds, hand-set into the loops of the interlocking Hearts by our Master Craftsmen.

The Victoria Brilliant Blue Sapphire joins the delightfully feminine Victoria collection, giving the successful collection a new lease of life. Subtly reinterpreting the floral motif, the Victoria Brilliant features 228 exquisite Ideal Cut diamonds, hand-set into the loops of the interlocking Hearts by our...

The Victoria Brilliant joins the delightfully feminine Victoria collection, giving the successful collection a new lease of life. Subtly reinterpreting the floral motif, the Victoria Brilliant features 228 exquisite Ideal Cut diamonds, hand-set into the loops of the interlocking Hearts by our Master Craftsmen.

This classic timepiece is designed for both men and women. The simplicity of the dial highlights the contrast when viewing the back of the watch. The elegant rose gold case measures 6.1mm only and subtly lends itself to the single Backes & Strauss Ideal...

This classic timepiece is designed for both men and women. The simplicity of the dial highlights the contrast when viewing the back of the watch. The elegant white gold case measures 6.1mm only and subtly lends itself to the single Backes & Strauss Ideal...

Inspired by the bold architecture of John Nash’s Piccadilly Circus, representing the heart of London, the latest addition to the famed Renaissance collection alludes to the unique Backes & Strauss heritage as the world’s oldest diamond company. This horological jewel is set with a...

Backes & Strauss adds exquisite vibrancy to the Piccadilly Renaissance Ballerina collection via a rich palette of coloured gemstones. Going from white, colourless diamonds to the fancy yellow diamonds of The Ballerina Jonquil, this timepiece boasts a seamless crescendo of colour. This intense gradient...

Backes & Strauss adds exquisite vibrancy to the Piccadilly Renaissance Ballerina collection via a rich palette of coloured gemstones. Going from white, colourless diamonds to the intense blue sapphires of The Ballerina Blue Velvet, this timepiece boasts a seamless crescendo of colour. This intense...

Backes & Strauss adds exquisite vibrancy to the Piccadilly Renaissance Ballerina collection via a rich palette of coloured gemstones. Going from white, colourless diamonds to the the fierce red rubies of The Ballerina Red Rose, this timepiece boasts a seamless crescendo of colour. This...

Backes & Strauss adds exquisite vibrancy to the Piccadilly Renaissance Ballerina collection via a rich palette of coloured gemstones, going from white diamonds to the delicately pink diamonds. This timepiece boasts a seamless wave of colour, where the intense gradient dramatically culminates in the...

Backes & Strauss adds exquisite vibrancy to the Ballerina collection via a rich palette of coloured gemstones. Like ballet, life is full of measured steps. With this exquisite Backes & Strauss timepiece, each precious moment is sure to be treasured.

Inspired by the bold architecture of John Nash’s Piccadilly Circus, representing the heart of London, the famed Renaissance collection alludes to the unique Backes & Strauss heritage as the world’s oldest diamond company. This horological jewel is set with a total of 874 Backes...

Inspired by the bold architecture of John Nash’s Piccadilly Circus, representing the heart of London, the famed Renaissance collection alludes to the unique Backes & Strauss heritage as the world’s oldest diamond company. This horological jewel is set with a total of 874 Backes...

This Piccadilly Renaissance 33 is an elegant, slim wristwatch for both men and women. Its white gold case is set with two rows of a total of 136 diamonds, 1.22cts, boasting a noble elegance. Its 18kt white gold case and bracelet are cleverly juxtaposed...

The slim Backes & Strauss Piccadilly Renaissance timepiece, set in rose gold, expresses elegance and individuality. Set with 137 Ideal Cut diamonds, 1.23cts, this timepiece is the perfect addition to any outfit, whether it be a compliment to day or evening wear. The dial...

Inspired by John Nash's architectural masterpiece, the Renaissance Regent 3238 timepiece boasts 145 Ideal Cut diamonds, 1.65cts, set in two rows onto the rose gold case. This elegantly designed luxury gold watch is finished with the Backes & Strauss signature Jewel in the Crown...

The success of the beautifully elegant, deliciously-slim Renaissance timepieces, which combine the signature look and craftsmanship of the world's oldest diamond company with the understated codes of a bygone era, led to the creation of the sublime Ballerina timepieces. Set with an extraordinary 862...

Inspired by John Nash's architectural masterpiece, the Renaissance Regent 2833 timepiece boasts 145 Ideal Cut diamonds, 1.65cts, set in two rows onto the white gold case. This elegantly designed luxury gold watch is finished with the Backes & Strauss signature Jewel in the Crown...

Look pretty in pink all year long with this charmingly elegant Caravelle women’s watch. At once bold and refined, the silver-tone stainless steel case is polished throughout while a curved mineral crystal maintains the stylish silhouette. Printed black Roman numeral and baton markers are...

Embrace a sophisticated Summer with this streamlined Caravelle men’s timepiece. This watch features a silver-tone stainless steel case with a grooved bezel for a classic luxury look. The bright and bold light blue dial is appointed with silver-tone baton indices and a matching silver-tone...

Perfect transition from day to evening, with its tailored lines and luminous hour indicators and hands, this versatile watch, in stainless steel with black dial, features Roman numeral and stick markers, calendar, and double-press fold-over clasp.

Elegant and perfectly refined describe this graphic dark blue dial, three-hand stainless steel watch. Featuring a textured bezel detail, date magnifier and stainless steel bracelet with double-press fold-over closure.Â

Say hello to the fourth Rui Hachimura signature G-SHOCK!Jump into the future of tough, rugged watches with this signature timepiece inspired by professional basketball player Rui Hachimura.This collaboration model is based on the GBM2100, with bold metal bezel, solar charging, and Bluetooth® connectivity. Touches...

From G-SHOCK, the toughness watches that continue to evolve in search of ultimate strength, this digital-analog combination model inherits the concept of the first-generation DW-5000C models, while being even thinner. Inherits the octagonal shape that was also used in the first-generation DW-5000C model. A...

The classic look of a G-SHOCK square has been a mainstay in the world of digital watch fashion for over 40 years. This G-SHOCK square has the look of the past but modern tech under the hood.Innovations in shock resistance fashioned G-SHOCK’s identity when...

Tissot and Jungfrau, long-standing partners, celebrate Swiss heritage with exclusive timepieces inspired by the untamed Alps and Swiss craftsmanship. At the meeting point of earth and sky, where the air thins and the horizon stretches endlessly, time takes on a different rhythm—one captured in...

Since its birth in the early 1980s, the best-selling Tissot PR 100 has remained true to its name: precise (P"), robust("R"), and water-resistant to a pressure of 10 bar (100 m).Made from high-quality 316L stainless steel, with excellent corrosion resistance and durability, the collection's...

Since its birth in the early 1980s, the best-selling Tissot PR 100 has remained true to its name: precise (P"), robust("R"), and water-resistant to a pressure of 10 bar (100 m).Made from high-quality 316L stainless steel, with excellent corrosion resistance and durability, the collection's...

This watch is crafted to elevate your style for those truly special moments. The traditional guilloché dial with sunbeam rays reflects light beautifully, adding depth and elegance. The fluted bezel offers a sophisticated decoration representative of traditional watchmaking craftsmanship. The interchangeable quick-release bracelet offers...

The defining features of this collection include the domed case, reminiscent of a finely cut gem. Designed with both comfort and durability in mind, this watch captivates with its beauty and is built to stand the test of time. Its End-of-Life quartz battery ensures...

A perfect combination of 70’s charm and refined design, the new PRX 25mm is a versatile standout. This model is a true reflection of craftsmanship and innovation. Driven by a reliable quartz movement with an EOL function, it provides the convenience of a battery-powered...

The defining features of this collection include the domed case, reminiscent of a finely cut gem. Designed with both comfort and durability in mind, this watch captivates with its beauty and is built to stand the test of time. Its End-of-Life quartz battery ensures...

The defining features of this collection include the domed case, reminiscent of a finely cut gem. Designed with both comfort and durability in mind, this watch captivates with its beauty and is built to stand the test of time. Its End-of-Life quartz battery ensures...

The defining features of this collection include the domed case, reminiscent of a finely cut gem. Designed with both comfort and durability in mind, this watch captivates with its beauty and is built to stand the test of time. Its End-of-Life quartz battery ensures...

A perfect combination of 70’s charm and refined design, the new PRX 25mm is a versatile standout. This model is a true reflection of craftsmanship and innovation. Driven by a reliable quartz movement with an EOL function, it provides the convenience of a battery-powered...