The Piccadilly 37, named after London’s landmark Piccadilly Circus, is a simplified version of its sisters, but in no way compromising. Available in both 18kt white or rose gold casing, the white dial is enlightened by a single row of 44 Ideal Cut diamonds. A proof of its elegance and refinement, this iconic Backes & Strauss luxury watch demonstrates that even with diamonds, sometimes less is more.
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