New Watches

Prospex Alpinist. Seiko Prospex challenges every limit with timepieces created to exceed expectations, engineered with superior style and innovative technology for the sea, sky or land. Driven by a heritage of iconic design, Prospex continues to keep going forward with excellence in precision timekeeping,...

In celebration of Seiko’s 145th anniversary,Seiko Prospex introduces a limited-edition model with blue accents inspired by “Seiko Blue.”In the second series of commemorative limited-edition watches celebrating Seiko’s 145th anniversary, a blue accent inspired by “Seiko Blue” is used. Established in the 1960s and refined...

The Seiko Essentials Collection SSB479 delivers precision engineering in a versatile 38.7mm stainless steel case. Powered by the reliable 8T63 quartz movement, this chronograph maintains ±15 seconds per month accuracy with an impressive 3-year battery life. The dial features a 24-hour hand, small seconds...

Presage Cocktail Time GMT U.S. Special Creation. Offering the finest in Japanese mechanical watchmaking, the Presage Collection blends precision technology with superior craftsmanship and design. Evoking the Silver Bullet cocktail, the vintage-tone silver dial features a deep pressed pattern with a lustrous gloss finish,...

This design commemorates 60 years of Seiko’s heritage in innovative and reliable diving watches, which began with the 1965 launch of Japan and Seiko’s first ever Diver’s watch. This latest timepiece takes its inspiration from a key milestone in Seiko’s diving watch expertise –...

Prospex 1965 Heritage Diver’s PADI Special Edition. Seiko Prospex challenges every limit with timepieces created to exceed expectations, engineered with superior style and innovative technology for the sea, sky or land. Driven by a rich legacy that has set the standard for dive watch...

Experience the thrill of speed, right on your wrist. As part of a new collaboration for Bulova’s 150th Anniversary, the new limited-edition Bulova  Racing Chronograph combines  legendary muscle car customizer Carroll Shelby’s trailblazing racing style with Bulova’s innovative watchmaking technology. Shelby’s signature blue and...

And now, the first F77 Chrono Mecaquartz. Ever. The F77 has firmly earned its place in our modern collection, so evolving it into a chronograph felt both natural and true to our chronograph DNA. Because the F77 never existed as a Chrono Mecaquartz before,...

Harking back to its roots, this Alpiner Extreme Automatic comes with a radiant glacier hue dial that is just the right balance of blue and light grey, that instantly calls the mountains to mind. Housed in a compact, cushion-shaped 39x40.5mm steel case, the timepiece...

This limited edition design commemorates 60 years of Seiko’s heritage in innovative and reliable diving watches, which began with the 1965 launch of Japan and Seiko’s first ever Diver’s watch. This latest timepiece takes its inspiration from the very first milestone in Seiko’s diving watch...

Presage Classic Series. Offering the finest in Japanese mechanical watchmaking, the Presage Collection blends precision technology with superior craftsmanship and design. The Presage Classic Series draws from the colors, materials and textures of traditional crafts, each timepiece gracefully expressing Japan’s timeless beauty. In “shiro-iro,”...

An ever-popular classic that carries on the very first G-SHOCK design. The original color scheme is faithfully reproduced with touches of G-SHOCK red, representing the passion to take on challenges; blue, symbolizing excellent water resistance; and yellow, signifying outstanding shock resistance.

Seiko 5 Sports SKX GMT U.S. Special Creation. Adding new richness to classic sport/dress design, this stylish watch delivers all-day versatility with a cutting edge. With its GMT function and stylish five-row bracelet, this dynamic watch offers a new variation on the popular "SKX"...

The salmon dial with gold indexes was by far the most popular ‘inspiration’ choice of all the vintage Lebois & Co chronographs we pre-selected for Step 1 of our CoLAB project, our worldwide collaboration initiative. And rightly so; the mix between a circular brush...

An icon reborn with cutting-edge material : Titanium. If you’re looking for a slim, smooth watch with an authentic ‘70s feel, look no further than the PRX Powermatic 80. Created for those with an eye for design and packed with twenty-first century features in...

Built for total freedom, the Alpiner Extreme Solarmetre is the first solar-powered watch from Alpina. Melding sporty style, technical innovation and unwavering reliability, offered in a 37.5mm stainless steel case with the AL-140 solar quartz caliber with an exceptional power reserve of 10 months...

Built for total freedom, the Alpiner Extreme Solarmetre is the first solar-powered watch from Alpina. Melding sporty style, technical innovation and unwavering reliability, offered in a 37.5mm stainless steel case with the AL-140 solar quartz caliber with an exceptional power reserve of 10 months...

Seiko Presage Cocktail Time. Offering the finest in Japanese mechanical watchmaking, the Presage Collection blends precision technology with superior craftsmanship and design. Expressing the sparkling ice in signature cocktails illuminated by a bar spotlight, this stunning creation features an embossed dial evoking the texture...

We discovered the original 1940s version of this watch via the Instagram account of @bench.03 and later at high-end vintage watch retailer Bulang & Sons. It inspired us to incorporate it into the CoLAB project. The result is a beautiful two-tone silver; sunbrushed and...

Find your inner peace with the Seiko Presage "Japanese Zen Garden" SSA463J1. This captivating timepiece draws inspiration from the serene beauty of traditional Japanese rock gardens, where carefully raked sand patterns evoke tranquility and mindfulness. The deep green dial, reminiscent of moss-covered stones, features...

Seiko 5 Sports SKX Sports Style GMT Series. The first Seiko 5 Sports watch with a GMT function, the dynamic SKX design provides on-the-go durability and style. Equipped with automatic technology that you control with every movement, this versatile watch is powered by a...

Seiko 5 Sports introduces a limited-edition collaboration model with HUF.Based on an archival Seiko model from the 1970s, affectionately known as the “Time Sonar,”this special timepiece has been reimagined with HUF’s unique style and finished with exclusive design elements.Founded in 2002 by professional skateboarder...

Prospex Alpinist. Seiko Prospex challenges every limit with timepieces created to exceed expectations, engineered with superior style and innovative technology for the sea, sky or land. Driven by a heritage of iconic design, Prospex continues to keep going forward with excellence in precision timekeeping,...

Prospex Automatic Diver's Watch. Designed for those who treat life as the ultimate adventure, the Seiko Prospex line meets every challenge with technological excellence and style. Part of a rich legacy of innovation in high-intensity timekeeping, Prospex continues to celebrate a long history of...

1965 Heritage Diver's Watch. Designed for those who treat life as the ultimate adventure, the Seiko Prospex collection meets every challenge with technological excellence and style. Part of a rich legacy of innovation in high-intensity timekeeping, Prospex continues to celebrate a long history of...

Seiko Presage Cocktail Time. Offering the finest in Japanese mechanical watchmaking, the Presage Collection blends precision technology with superior craftsmanship and design. Taking a more playful approach to the popular Cocktail theme line, this delightful watch is part of a group reflecting the casual...

Seiko 5 Sports SKX Sports Style GMT Series. Adding new richness to classic sport/dress design, this dynamic watch offers a new variation on the popular “SKX” style. Equipped with automatic technology that you control with every movement, this versatile watch is powered by a...

From the Prospex Collection. Designed for those who treat life as the ultimate adventure, the Seiko Prospex line follows every challenge with technological excellence and style. A modern re-imagining of Seiko's first sport watch, introduced in 1959, this distinctive timepiece is an upgrade of...

This sharp and striking timepiece incorporates eye-catching features like the original NISMO logo and a dial and band in the works team’s vivid tricolor design. The blue and red of the tricolor scheme is echoed on the underside of the band, and the stripes...

First introduced in 1969, the Speedtimer was a major innovation milestone in Seiko’s watchmaking heritage.This latest design is the first Speedtimer to feature the robust and reliable 6R in house automatic calibre and the slimmest ever 6R model in the brand’s history, at just...

Prospex Speedtimer Mechanical DATSUN 240Z Limited Edition. Seiko Prospex challenges every limit with timepieces created to exceed expectations, engineered with superior style and innovative technology for the sea, sky or land. Driven by a heritage of iconic design, Prospex continues to keep going forward...

Prospex Alpinist Special Edition. Designed for those who treat life as the ultimate adventure, the Seiko Prospex line meets every challenge with technological excellence and style. This extraordinary Special Edition re-interprets the watch that launched a rich legacy of sports watch excellence. Styled to...

Discover timeless elegance and Haute Horlogerie with the Frederique Constant Classic Moonphase Date Manufacture, a timepiece that combines technical excellence with a spectacular design.This watch is a limited edition of just 716 pieces, making each example a unique collector’s item, with its individual number...

Built for total freedom, the Alpiner Extreme Solarmetre is the first solar-powered watch from Alpina. Melding sporty style, technical innovation and unwavering reliability, offered in a 37.5mm stainless steel case with the AL-140 solar quartz caliber with an exceptional power reserve of 10 months...

Show your style. Make your move. For over 50 years, Seiko 5 Sports has delivered consistently high levels of reliability, durability, and performance. For dependable timekeeping in your everyday life, this exceptional watch is powered by an automatic movement with a power reserve of...

Show your style. Make your move. For over 50 years, Seiko 5 Sports has delivered consistently high levels of reliability, durability, and performance. For dependable timekeeping in your everyday life, this exceptional watch is powered by an automatic movement with a power reserve of...

Seiko 5 Sports Collection. Inspired by the vintage field/aviator designs, this updated classic offers smart, casual style with both durability and all-day versatility. Providing automatic technology that you control with every movement, this distinctive watch is powered by a 24-jewel movement that beats at...

Prospex Automatic Diver. Designed for those who treat life as the ultimate adventure, the Seiko Prospex line meets every challenge with technological excellence and winning design. Upgrading an iconic style with a ceramic bezel and a sapphire crystal with anti-reflective coating on the inner...

Our latest Heritage Chronograph draws inspiration from our history with gilt dials. In 2018, a vintage Lebois & Co chronograph at a Monaco auction caught our attention. Featuring Breguet numerals on a white dial, we explored various renditions to match our design principles. Our...

The Sous-Marine is a re-edition of Airain's 1962 model and combines vintage aesthetics with modern craftsmanship for a timeless diver's watch. This exquisite watch retains the classic design elements of its predecessor while integrating advanced technology for improved accuracy and durability.

Seiko 5 Sports Heritage Design Recreation Limited Edition. Released in 1968, the first Series of Seiko 5 Sports, now iconic to Seiko fans, is reimagined in a highly collectible Limited Edition, replicating the size and form of the original with updated specifications. Available only...

From the King Seiko Collection. Introduced in 1961 and in production until 1975, King Seiko became one of the company’s most technically innovative and stylish brands, noted for its sleek, dignified angularity. Paying tribute to the iconic original with updated styling and technology, this...

Simple Yet Elegant: GMAP2100BB-1A Matte Black WatchCool, smooth elegance radiates from the GMAP2100BB-1A matte-black watch. Sophistication doesn’t have to be complicated, and this women’s G-SHOCK watch in simplistic black is alight with sophistication. Styled after the popular GA2100, the GMAP2100 is designed as a...

The Classics Moneta Handwinding stands out with its La Joux-Perret manual-winding movement offering a 63-hour power reserve and its elegant 38.5mm case and a small seconds display at 6 o'clock. Its name is inspired by the edge of a coin, subtly echoed on its...

1968 Heritage Diver’s GMT. Seiko Prospex challenges every limit with timepieces created to exceed expectations, engineered with superior style and innovative technology for the sea, sky or land. Part of a rich legacy of innovation in high-intensity timekeeping, Prospex continues to celebrate a long...

Show your style. Make your move. For over 50 years, Seiko 5 Sports has delivered consistently high levels of reliability, durability, and performance. Inspired by the best-selling SNXS series from the classic Seiko 5 collection of the past, this exceptional watch offers a compact...

From the Essentials Collection. A sophisticated classic, perfectly proportioned for a jewelry-like feel, this elegant watch offers a patterned white Roman numeral dial, blue hands, and a blue cabochon crown. Crafted of stainless steel with gold finish, the graceful rectangular case is paired with...

Seiko 5 Sports SKX Sports Style GMT Series. Adding new richness to classic sport/dress design, this dynamic watch offers a new variation on the popular “SKX” style. Equipped with automatic technology that you control with every movement, this versatile watch is powered by a...

This watch is crafted to elevate your style for those truly special moments. The traditional guilloché dial with sunbeam rays reflects light beautifully, adding depth and elegance. The fluted bezel offers a sophisticated decoration representative of traditional watchmaking craftsmanship. The interchangeable quick-release bracelet offers...

The Sous-Marine is a re-edition of Airain's 1962 model and combines vintage aesthetics with modern craftsmanship for a timeless diver's watch. This exquisite watch retains the classic design elements of its predecessor while integrating advanced technology for improved accuracy and durability.